All industries today, have accepted that it is important to identify technology that can improve the efficiency of their business. Technology permeates through not just the business operations but also in a holistic sense. There is going to be a continuous increase in the use of smart-phones /PDAs mobile technology in the coming years. This trend has drastically changed the way consumers and customers view a product/service and the company. And, these views and opinions find themselves being expressed on web2.0 through various social networks.
Twitter, Facebook, YouTube & LinkedIn are some of the more notable options to connect and share information about you and your business. There is no question that real estate agents and their associates are faced with a gold mine of leads where social media platforms are concerned and it’s obvious that this is a recognized fact in the industry. 81% of marketers feel that a good web presence was their principal objective, with over half actually seeing a rise in Google rankings. Thus a good web presence is much required for building credibility, boosting sales and CRM.
In a poll conducted by the LinkedIn group Indian real Estate and Construction Industry-Leadership Council (powered by eBUILD) 80% of the participants stated that their company uses social networks to showcase their company’s projects. To make such a campaign successful it is required that, a company invests some time to grow and nurture their online following and thus transforming them into loyal life-long customers.
A true social business requires a change in culture and has to include employees, customers, clients (for testimonials/referrals), partners, supply chain members. Optimizing collaboration is the key, finding new ways to interact with partners and suppliers online beyond email and file sharing with more effort made training and enabling employee social media activity.
Apart from these platforms even blogs provide a great support to a marketing campaign. If you are campaigning about a particular topic, issue or product then support your print advertising campaign, micro site and email marketing campaign messages with relevant blog posts.
Even in construction industry marketing, which has always been about relationships and building strong links in the industry; social media has afforded a very cost effective method of connecting and maintaining relationships with people and companies who you value working with.
The following para-phrases the various reasons Real Estate & Construction sector need to consider Social Media:
- Show your technical expertise
- Prove Industry leadership
- Voice your opinion on upcoming legislations and regulations
- Provide answers
- Marketing Campaigns
So has your company begun its social media endeavor yet? Your opinions are valuable to us!